“Fall down seven times and stand up eight” is a Japanese proverb. Coolpo 360 conference camera, the AI Huddle Pana, and its 4K video conference camera, the AI Huddle Mini - will help you see this perspective.
Doing sales is the process of finding people who are not looking for you and making them want to buy from you anyway. It sounds like a simple concept, but the ways in which you get there can be complicated. Let’s be honest, you’re going to face ups and downs – it’s nothing new. Many founders find themselves learning lessons through experience rather than training or through an article. However, what’s important is how you respond when things don’t go your way.
In this blog post, we explore some of the lessons learned by companies in building their sales strategies while they continue growing their business that will be helpful for you.
Cut Ties with Customers if Necessary
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As Liz Lange said “Every brand isn’t for everybody, and everybody isn’t for every brand”
There are two main reasons why you might want to consider cutting ties with a customer. The first is if they don’t want to be a customer anymore. The second reason is if they don’t want to pay you anymore.
While cutting ties with customers might not be a pleasant task, it’s an important one to take seriously. Something that you’ve seen in your company is that the people who leave have been unsatisfied with the product or have been demanding that you change it in ways that are outside of your core values and mission.
Hire an Inside Sales Team
Use Coolpo AI Huddle Pana, a 360 conference camera, to meet all your inside sales team with an equal opportunity to be heard and seen during remote or on-site meetings.
As you scale, you’ll likely find yourself needing to hire an inside sales team. It can be difficult to know where to start when it comes to hiring salespeople. The most important thing to remember is that you’ll be hiring for a relationship-based business, not just a numbers game. In order to find the right people for your team, it’s important to hire based on qualitative data rather than quantitative data.
Trust your gut and make sure to consider both your hiring process and the psychological profile of your candidates. All too often, founders will hire based on quantitative data, like how sales reps perform in interviews, their previous sales numbers, or the number of other offers they have. While these things can be helpful, they will not give you the full picture of a person’s ability to close accounts.
Sell with a purpose – not just because you can.
Coolpo, the company with the best video conferencing camera in the market, aims to redefine online team collaboration through AI-integrated devices.
When it comes to sales and your product, you should always be asking yourself why. Why are we selling this product? Why does the customer need it? Why are we the ones to sell this product? The best way to ensure that you’re selling for the right reasons is to use your customer feedback.
Instead of focusing on closing more deals, focus on closing the right deals. This will help you to prioritize what is most important for your company. A good rule of thumb is to ask yourself why you are selling that product. If the answer is simply because you can, it’s probably a good idea to find a different deal.
Be patient and don’t rush the sales process.
Having all-in-one video conferencing equipment from Coolpo is a step in the right sales process.
The cliché advice to be persistent and never give up definitely applies to sales. The difference between persistence and impatience is knowing when to take a break and come back to the table with a fresh perspective. The best way to avoid impatience is to be patient with yourself.
Accept sales as a relationship-based business and don’t rush the sales process. If a lead isn’t ready to buy yet, there’s no reason to push them to make a decision. Be patient and give them space to decide when they’re ready.
Be aware of company culture and retention early on.
It is important to be aware of the health of the company culture early on. It’s easy to focus on growing the business and bringing in more customers. However, you should be just as focused on the customers you have and the employees you have at the company. When it comes to your employees, you should be focused on making sure they are happy and healthy. If they are in a toxic work environment or if they don’t feel like they are growing, they will likely leave.
Ultimately, the biggest takeaway from these five lessons is that sales is a long game. It’s possible to close a deal quickly, but it’s unlikely that you’ll be able to close a significant deal quickly. Sales take time, and there’s no shortcut to gaining trust and creating relationships with customers. Things happen in the sales process that you can’t control – and that’s OK.
The best thing you can do is keep plugging away and making progress, even if it doesn’t feel like progress is coming quickly. In the end, a sale is a complicated process, but if you keep these five strategies in mind, you should be well on your way to finding customers who want to buy from you anyway.