As the digital landscape continues to shift and change, so does the world of customer onboarding. New digital experiences have made it easier than ever for brands to personalize the initial experience with customers.
Since customers want transparency and accessibility now more than ever to which they want human interactions that feel real rather than staged or pre-recorded videos, several brands have begun integrating live video calling as an element of their customer onboarding process.
According to research by VSA Partners, a customer onboarding experience that is memorable and personalized can increase the likelihood of user adoption by up to 200%.
But how can a business implement effective customer onboarding through live video calling? How businesses can incorporate video conference cameras during the onboarding process?
This article will explore how new technology can help you and your business optimize your customer onboarding process, why this type of onboarding works so well, and how you can implement it in your own business.
What is Customer Onboarding?
Customer onboarding is a critical time for any brand, as it sets the stage for how your customers view your company moving forward.
Customer onboarding means the first step of introducing your business’ product or service to your newly acquired customer or even your lead. It aims to deliver the purpose of your product/service with value.
This can be a two-way street: you introduce your product to your customers and customers can ask you questions, clarifications, and concerns, and you should answer them so that they will be delighted and find its purpose for them.
Why is Customer Onboarding Important?
If you will be asked: Is making your customer happy important to you?
With the right way of doing customer onboarding, you and your customers will surely make a solid relationship together by serving them what your products/services can offer which can make them happy, stay loyal, and purchase more.
Through customer onboarding, customers can easily access information about your product/service. With this, it will help them a lot on how to use and gauge what they purchased from you.
How Live Video Calling Helps with Customer Onboarding
Incorporating live video calling during your customer onboarding makes a whole lot of difference.
It's a great way to boost engagement, increase activation, and improve customer onboarding by employing video in the process. Using video in customer onboarding helps companies reduce support costs, improve the experience, and increase client retention.
Keys on How to Have a Successful Customer Onboarding Through Live Video Calling
Our best suggestion is to 'Keep it basic!' The human attention duration is limited: you must provide your users with the most critical parts immediately. When marketing items or services, focus on your most critical features and benefits first. For software demos, begin with critical tasks and features—those that they'll need most and that will allow them to get up and running fast. These simple guidelines will make a big difference!
Live-Video-Calling-Driven Onboarding Flow
Coolpo onboards its customers online using its best video conferencing cameras – the Pana and the Mini – through video conferencing platforms like Zoom, in delivering a reliable and innovative video conferencing experience.
Here are some examples of Customer Onboarding Flow Through Live Video Calling you can use for your business:
· Provide excellent after-sales team
· Make an effective presentation about your product/service
· Encourage referrals or discounts
· Create an understandable and easy-to-understand product guide or manual
3 Tips for Better Customer Onboarding with Live Video Calling
Here are some tips you can use and embrace for your next customer onboarding using live video calling:
1. Make yourself an expert
Making yourself an expert during customer onboarding through video says a lot about how you know well the product you are selling and your company. With this perspective, you can able to present your product’s strengths and features with more confidence.
2. Know your customers’ need
Live Video Calling makes your work easier in knowing the needs of your customers. Through it, you can communicate well to work with the things your customers hope for when using your product/service since you can hear and see each other.
3. Use your product during customer onboarding as much as possible
If you’re a company like Coolpo that provides all-in-one video conferencing equipment, using the Pana and the Mini during customer onboarding helps customers grasp what these video conferencing cameras can do.
During the onboarding, customers can know and see how the Pana and the Mini work and do all the magic during video conferences.
Conclusion - Onboard Customer Through Video Conference Camera (Coolpo AI Huddle Pana & Coolpo AI Huddle Mini)Have you heard of the best video conferencing camera on the market? Well yes! It’s the Coolpo AI Huddle Pana and Coolpo AI Mini by the telecommunication company, Coolpo.
These video conference cameras are perfect to use when you onboard your customers.
When you want to showcase the whole place you sell, let’s say a condominium unit, the Coolpo AI Huddle Pana, or simply the Pana can do it through its fish eye camera that allows a 360-degree view of the place with 4k resolution.
If you’re in an office with a lot of employees and background noises are inevitable, the Coolpo AI Huddle Mini or simply the Mini is seamless to use. The six-microphone array system allows beamforming, echo cancellation, and noise reduction, making your customer onboarding clear and audible, which the customers surely want.